Big Data Analytics Usage and Business Performance: Integrating the Technology Acceptance Model (TAM) and Task Technology Fit (TTF) Model
نویسندگان
چکیده
منابع مشابه
Extending the technology acceptance model with task-technology fit constructs
During the past decade, two signi®cant models of information technology (IT) utilization behavior have emerged in the MIS literature. These two models, the technology acceptance model (TAM) and the task±technology ®t model (TTF), provide a much needed theoretical basis for exploring the factors that explain software utilization and its link with user performance. These models offer different, t...
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Mobile commerce (m-commerce) has witnessed significant growth in the last few years. As every business is aspiring to boost their online sales and get a bigger share of the mobile commerce market, the question that needs examination is “what are the factors influencing the usage of mobile commerce”? A preliminary review of the literature shows that although there are numerous studies relating t...
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ژورنال
عنوان ژورنال: Electronic Journal of Information Systems Evaluation
سال: 2020
ISSN: 1566-6379
DOI: 10.34190/ejise.20.23.1.004